Main Data
Author: Gabriel Socha
Title: Strategic Positioning of the E-TRADE Financial Corporation
Publisher: Grin Verlag
ISBN/ISSN: 9783346194282
Edition: 1
Price: CHF 14.20
Publication date: 01/01/2020
Category: Wirtschaft/Management
Language: English
Technical Data
Pages: 22
Kopierschutz: kein Kopierschutz
Geräte: PC/MAC/eReader/Tablet
Formate: PDF
Table of contents
Seminar paper from the year 2019 in the subject Business economics - Investment and Finance, grade: 1,0, Leipzig Graduate School of Management, language: English, abstract: In this paper the company E*TRADE Financial Corporation ('E-Trade') is analyzed from a strategic point of view. The objective of this paper is to derive a recommendation for the strategic positioning and evaluate if it would be a clever investment at the moment. In order to reach the objective, this paper follows a comprehensive structure: First, an overview of E-Trade and its industry is given. Second, E- Trade will be analyzed from an external perspective. This includes a macro, industry, and competitor analysis. Third, an internal analysis is conducted which is done by breaking down E-Trade's value chain and benchmarking internal KPI against the main competitors. Fourth, the findings of the individual analyses are integrated in order to derive strategic recommendations for action. Lastly, the results of the paper are concluded and a final investment recommendation is provided.