Main Data
Author: Peter McGraw
Title: Shtick to Business What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearle
Publisher: Lioncrest Publishing
ISBN/ISSN: 9781544508061
Edition: 1
Price: CHF 11.30
Publication date: 01/01/2020
Category: Wirtschaft/Management
Language: English
Technical Data
Pages: 200
Kopierschutz: kein Kopierschutz
Geräte: PC/MAC/eReader/Tablet
Formate: ePUB
Table of contents
What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw-a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)-translates the genius and madness of the world's funniest people into powerful prescriptions for professional success. Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy: What Bill Murray and Groucho Marx know about career management. Why Dave Chappelle and Joan Rivers are a blueprint for brand building. What Tina Fey and Amy Poehler can teach you about leadership and teamwork. How Jerry Seinfeld's daily rituals made him the wealthiest comic alive. The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills-enhanced creativity, better decision-making, and a marketing mindset-to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.
Table of contents

Chapter 1

1. Reverse It

We need bullies.

Chris Rock shares this unsettling perspective in his Netflix stand-up comedy special, Tambourine. He describes the strict no-bullying policy at his daughters school, one so strict that any bully will be kicked out of school immediately.

His response?

And right then, I wanted to take my daughter out of the school.

Chris Rock has written, produced, directed, and starred in movies and television, but he is best known for his stand-up. His comedy specials Bring the Pain and Bigger and Blacker made him a household name (and one of my favorite comedians). He developed his delivery style by observing his father and grandfather, both preachers. Rock paces the stage, repeats his premise, and often stops suddenly for emphasis. He even has his own catchphrase, Yeah, I said it!

Rock believes the world is better with bullies. Bullies prepare children for the harsh realities of adulthood. Bullies do half the work. Thats right. Teachers do one-half, bullies do the whole other half. And thats the half youre going to use.

He points out that, sure, you may know how to program a computer, but