Main Data
Author: Hartmut Hübner
Title: The Communicating Company Towards an Alternative Theory of Corporate Communication
Publisher: Physica-Verlag
ISBN/ISSN: 9783790819298
Edition: 1
Price: CHF 154.70
Publication date: 01/01/2007
Category: Psychologie
Language: English
Technical Data
Pages: 278
Kopierschutz: DRM
Geräte: PC/MAC/eReader/Tablet
Formate: PDF
Table of contents

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.