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Autor: Burkhard Schwenker, Klaus Spremann
Titel: Management Between Strategy and Finance The Four Seasons of Business
Verlag: Springer-Verlag
ISBN/ISSN: 9783540852759
Auflage: 1
Preis : CHF 65.30
Erscheinungsdatum:
Inhalt
Kategorie: Wirtschaft/Management
Sprache: English
Technische Daten
Seiten: 325
Kopierschutz: DRM
Geräte: PC/MAC/eReader/Tablet
Formate: PDF
Inhaltsangabe

Companies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought - without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle - phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.