Main Data
Author: Hanna Kattilakoski
Title: Hypercompetition. Characteristics and Changes within the Global Markets
Publisher: Grin Verlag
ISBN/ISSN: 9783346172167
Edition: 1
Price: CHF 14.20
Publication date: 01/01/2020
Category: Wirtschaft/Management
Language: English
Technical Data
Pages: 15
Kopierschutz: kein Kopierschutz
Geräte: PC/MAC/eReader/Tablet
Formate: PDF
Table of contents
Academic Paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 90.0, Cologne Business School Köln, language: English, abstract: This paper seeks to understand the characteristics of hypercompetition as well as the resulting changes that have occurred within the global markets. Hypercompetition is a phenomenon that has recently impacted markets everywhere. It is the state of rapid competition occurring in markets, which is often characterized by an unsustainable competitive advantage. In fact, many people believe that the concept of sustainable competitive advantage is no longer relevant. One of the main supporters of this idea and the man who coined the idea of hypercompetition is Richard D'Aveni, a professor of business strategy. He says that the idea of sustained competitive advantage is dead.