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Main Data
Author: Theresa M. Lina
Title: Be the Go-To How to Own Your Competitive Market, Charge More, and Have Customers Love Y
Publisher: Lioncrest Publishing
ISBN/ISSN: 9781544514345
Edition: 1
Price: CHF 11.30
Publication date: 01/01/2020
Content
Category: Wirtschaft/Management
Language: English
Technical Data
Pages: 380
Kopierschutz: kein Kopierschutz
Geräte: PC/MAC/eReader/Tablet
Formate: ePUB
Table of contents
Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company's lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. L?na will help you escape the commodity trap. In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It's a detailed, pragmatic recipe for becoming your market's Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more. Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!