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Main Data
Author: Liutauras Rokas
Title: Is the consumer willing to adopt the innovative cryptocurrency Bitcoin as a payment method?
Publisher: Grin Verlag
ISBN/ISSN: 9783346155665
Edition: 1
Price: CHF 33.40
Publication date: 01/01/2020
Content
Category: Wirtschaft/Management
Language: English
Technical Data
Pages: 96
Kopierschutz: kein Kopierschutz
Geräte: PC/MAC/eReader/Tablet
Formate: PDF
Table of contents
Master's Thesis from the year 2019 in the subject Computer Sciences - Cryptocurrency, grade: 2.7, , course: INNOVATION AND TECHNOLOGY MANAGEMENT, language: English, abstract: Is the consumer willing to adopt the innovative, blockchain based cryptocurrency Bitcoin as a payment method? The aim of this work is to assess the European consumer's intention to use Bitcoin for payments. Bitcoin is not yet defined in many ways. The Role of the consumer is important as consumers play a significant role in technology adoption. In this work, Bitcoin is investigated from the consumer's perspective as an available innovative payment method. A literature reviewed allowed characterizing Bitcoin and to outline factors that have an effect on the consumer's intention to adopt this innovative technology for payments. These factors, compatibility (as in Innovation Diffusion Theory) and perceived risk, were integrated with a theoretical research model (Technology Acceptance Model) and its constructs perceived ease of use, perceived usefulness and behavioral intention, in order to predict the consumer's intention to use Bitcoin for payments. The proposed model was empirically tested using data collected from a survey of European consumers. The Structural Equation Modeling (SEM) technique was used to evaluate this research model and a Confirmatory Factor Analysis (CFA) was performed to test the reliability and validity of the proposed measurement model.