It is impossible to have a great life unless it is a meaningful lifeAnd I believe it is very difficult to have a meaningful life, without meaningful work.1
Jim Collins, author of Good to Great
We didnt realize how bad it could get until the money started pouring in.
Sure, there had been challenges in our first few years of running Half a Bubble Out, our marketing and business consulting startup, but theyd been relatively typical. Mostly, they centered around not having enough cash. There had been months where we didnt know if we could make our mortgage payment. We experienced the embarrassment of telling our staff we needed a few more days before we could make payroll. Friends from our church anonymously dropped off groceries on our front doorstep. It was bad.
But it was about to get worse.
Thanks to a wildly successful marketing campaign over (of all things) a toenail fungus treatment, our business blew up. Suddenly, we were the go-to marketing agency for podiatrists across the country. We learned more about toenail fungus than we could ever hope to forget. We also grew 400 percent in a matter of months.
Almost overnight, we were an entrepreneurial success story, flush with cash, business, and clients. But there was one major problem: our small operation was not prepared to meet the new staggering demands. We didnt have enough staff, nor did we have adequate systems in place to keep up with our new capacity. We began to hire as fast as we couldwhich was a major mistake.
Out of desperation, we made two hires that were not a good fit. Our Myers-Briggs temperaments were all out of whack, and they didnt mesh with our management style. These employees became unmotivated, packing up their bags at 4:50 p.m. and at the door, waiting to leave, at 4:55 p.m. Clearly, they werent excited about the work they wer