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Hauptdaten
Autor: Hartmut Hübner
Titel: The Communicating Company Towards an Alternative Theory of Corporate Communication
Verlag: Physica-Verlag
ISBN/ISSN: 9783790819298
Auflage: 1
Preis : CHF 160.10
Erscheinungsdatum:
Inhalt
Kategorie: Psychologie
Sprache: English
Technische Daten
Seiten: 278
Kopierschutz: DRM
Geräte: PC/MAC/eReader/Tablet
Formate: PDF
Inhaltsangabe

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.