Main Data
Author: Bettina Carollo
Title: Corporate Management in Action - Nestlé and Globalisation
Publisher: Grin Verlag
ISBN/ISSN: 9783656179757
Edition: 1
Price: CHF 3.10
Publication date: 01/01/2012
Category: Wirtschaft/Management
Language: English
Technical Data
Pages: 9
Kopierschutz: kein Kopierschutz/DRM
Geräte: PC/MAC/eReader/Tablet
Formate: ePUB/PDF
Table of contents
Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 7.0, London School of Marketing (-), course: Corporate Management in Action , language: English, abstract: The world we live in today is characterised by being smaller than it was before. This assumption comes from the idea that the time for people to travel between continents has been significantly reduced, as well as technology has sped up the process to get information and communication is no longer a barrier. Big organisations have strategically followed globalisation steps and their businesses are now global, i.e., consumers can have the best items from all different countries available in their local markets.